I was sent an invite to the opening of the new Boux Avenue store at the Bullring Birmingham, wow how exciting. I checked the date & my heart dropped by a million miles! It’s 2 days AFTER I go on holiday! I’m gutted I can’t go.

How fantastic would it have been?

My 1st invite to a PR event & I can’t go ………… sob sob sob.

But I wont let it stop me telling you all about it.

BOUX AVENUE CONTINUES EXPANSION WITH LAUNCH OF NINTH LINGERIE
STORE IN BULLRING, BIRMINGHAM
“Boux Avenue offers unrivalled customer service in a stunning store environment to make all our customers both look and
feel special. As one of the busiest and most recognised shopping destinations in the UK, I feel Bullring makes the perfect
home for our next Boux Avenue lingerie store.”
Theo Paphitis- Owner, Boux Avenue

Theo Paphitis announces the opening of his ninth Boux Avenue store. The latest addition to the expanding
lingerie brand is set to open on 22nd March 2012 in Bullring, Birmingham. The glamorous label will set lingerie lovers’
hearts racing with its sultry styles and flirtatious fabrics – making it an irresistible lingerie, nightwear, and swimwear
haven for Birmingham shoppers.

Owned by Dragons’ Den star Theo Paphitis, the lingerie label (also at www.bouxavenue.com) has been designed with a
woman’s mood in mind. The new Spring/Summer 12 range features an array of flirty fabrics, pretty prints and pastel hues
as well as every day bra solutions, while the brand’s attention to detail, attractive price points, superior customer service,
and wide range of size offerings set Boux Avenue apart from other lingerie retailers.

Boux Avenue focuses on sizing options that range from 30A to 40H, and from 8 to 20. In-store women receive exceptional
customer service and are offered a free concierge service with complimentary expert bra fittings that make shopping a
pleasurable and personal experience. Service is paramount and both the online and retail store environments focus on this
to give Boux Avenue a unique appeal. The Boux Avenue stores are beautifully designed with a contemporary stylish feel
in chic monochrome. Lingerie cleverly displayed in drawers according to size, and three different light settings in the fitting
rooms that emulate day, dusk and night are key features that make the Boux Avenue in store experience truly unique.
Launched in 2011, Boux Avenue has made beautiful lingerie accessible to every woman. From everyday bras to seductive chemises, playful teddies to frilly knickers, nightwear to swimwear, it is the perfect destination to give your lingerie
drawer a new lease of life.

For further information and to become
a Boux Avenue V.I.P sign up to www.
bouxavenue.com

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